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Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference.
Pengyuan Wang
Dawei Yin
Jian Yang
Yi Chang
Marsha Meytlis
Published in:
WWW (Companion Volume) (2015)
Keyphrases
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online advertising
causal inference
behavioral targeting
advertising campaigns
user behavior
causal models
discrete data
display advertising
additive noise
nonmonotonic reasoning
user experience
abductive reasoning
detection algorithm
search advertising
rare events
bayesian networks
internet advertising