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Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy.
Khim-Yong Goh
Jerry Wenjie Ping
Published in:
J. Assoc. Inf. Syst. (2014)
Keyphrases
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experimental evaluation
e learning
educational games
synthetic and real datasets
factors affecting
social influence
machine learning
knowledge base
case study
information overload
product information
internet usage