Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents.
Tao LiuWeiquan WangJingjun (David) XuDonghong DingHonglin DengPublished in: Inf. Technol. People (2021)
Keyphrases
- trust model
- recommender systems
- trust aware
- trust propagation
- collaborative filtering
- user interaction
- social networking services
- virtual communities
- amazon mechanical turk
- recommendation systems
- multi agent systems
- multi agent
- reputation mechanisms
- internet users
- social awareness
- social network sites
- multiagent systems
- user feedback
- trust relationships
- information overload
- online dating
- data sparsity
- cognitive effort
- interactive exploration
- helping users
- online communities
- open systems
- intelligent agents
- mobile agents
- tag recommendation
- online social
- virtual characters
- social networks
- user interface
- reputation systems
- user ratings
- product reviews
- end users
- information seeking
- purchase intention
- rating prediction
- reputation information
- user profiles
- reputation models
- user satisfaction
- website design
- personal preferences
- online stores
- cold start problem