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Generation Z's Knowledge and Purchasing Behavior Toward Products with Geographical Identification.
Spyridon Mamalis
Irene (Eirini) Kamenidou
Stavros Pavlidis
Athina Eytixidou
Published in:
HAICTA (2022)
Keyphrases
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purchasing behavior
knowledge base
consumer behavior
knowledge management
expert systems
learning systems
case study
association rules
knowledge discovery
data mining techniques