Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising.
Junwei PanYizhi MaoAlfonso Lobos RuizYu SunAaron FloresPublished in: KDD (2019)
Keyphrases
- multi task learning
- online advertising
- multi task
- multiple tasks
- learning tasks
- gaussian processes
- multitask learning
- user behavior
- multi label image annotation
- learning problems
- high order
- sponsored search
- user experience
- transfer learning
- theoretical analysis
- learning algorithm
- internet advertising
- advertising campaigns
- machine learning