Pricing Strategies in a Dual-Channel Supply Chain with Local Advertising.

Dayi Shi Yong He Lindu Zhao Peng Zhang

Published in: HICSS (2015)

Keyphrases

supply chain
pricing strategies
dual channel
revenue sharing
inventory control
supply chain management
inventory management
decision making
lead time
service level
rfid technology
objective function
dynamic pricing
software agents
customer demand
network effects