Factors that Impact Customers' Loyalty to Social Commerce Websites.
Hilal AlhulailMartin DickAhmad AbareshiPublished in: CONF-IRM (2018)
Keyphrases
- potential customers
- switching costs
- customer satisfaction
- website
- factors that influence
- social commerce
- main factors
- factors influencing
- business models
- individual level
- customer relationship management
- online services
- network effects
- customer loyalty
- database
- social web
- user satisfaction
- web data
- online stores
- cloud computing
- prior studies
- data management
- web pages
- customer retention
- databases