Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns.
Xianjin DuShan JiangShaokun TaoShulei WangPublished in: RAIRO Oper. Res. (2024)
Keyphrases
- supply chain
- game theory
- cooperative
- revenue sharing
- nash equilibrium
- profit sharing
- game theoretic
- multi agent systems
- supply chain management
- stackelberg game
- nash equilibria
- multi agent
- bullwhip effect
- inventory control
- operating costs
- lead time
- mechanism design
- utility function
- supplier selection
- cost savings
- inventory management
- quantity discount
- decision making
- bargaining solution
- radio frequency identification rfid
- service level
- resource allocation
- product life cycle
- fixed point
- distribution centers
- uncertain demand
- life cycle
- multiagent systems
- decision makers
- data mining