Factors influencing intentions to use library social media marketing accounts: taking the example of WeChat.
Chen XinYingxi LiuPublished in: Electron. Libr. (2022)
Keyphrases
- factors influencing
- social media
- factors affecting
- social context
- social networks
- social networking
- user generated content
- big data
- grounded theory
- social interaction
- social media platforms
- social networking sites
- social media data
- online marketing
- network structure
- long term
- multi agent systems
- social relationships
- data mining
- marketing strategies
- viral marketing