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Optimal cooperative advertising integration strategy for organizations adding a direct online channel.
Paul D. Berger
Jegoo Lee
Bruce David Weinberg
Published in:
J. Oper. Res. Soc. (2006)
Keyphrases
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cooperative
optimal strategy
online advertising
online learning
information systems
information technology
public and private sectors
real time
decision making
internet advertising
optimal solution
objective function
organizational learning
social networks
control policy
online services
data mining