Value Creation Behavior of Oura Ring Users in Social Media- (Customer-dominant LOGIC).
Sanaz SoltaniTuure TuunanenLauri FrankPaulus TorkkiPublished in: PACIS (2022)
Keyphrases
- social media
- content creation
- user generated content
- social behavior
- social media platforms
- social media data
- social networking
- end users
- customer behavior
- user participation
- big data
- information sources
- user generated
- emerging topics
- user interaction
- online communities
- behavior analysis
- user activity
- individual user
- social networks
- social connections
- online social media
- behave differently
- behavior patterns
- customer service
- social interaction
- collaborative filtering
- knowledge base