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Adoption of Social Media as a Communication Medium: A Study of Theoretical Foundations.
Vindaya Senadheera
Matthew J. Warren
Shona Leitch
Graeme Pye
Published in:
UKAIS (2015)
Keyphrases
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theoretical foundation
social media
theoretical framework
communication medium
information technology
empirical studies
email
data sets
information retrieval
social networks
statistical analysis
experimental study
intelligent agents
computer networks
user generated content