Impact of socioeconomic status on customer e-loyalty under the moderating role of perceived self-efficacy.
Zohra GhaliPublished in: J. Decis. Syst. (2024)
Keyphrases
- customer satisfaction
- potential customers
- intrinsic motivation
- user satisfaction
- electronic commerce
- computer self efficacy
- customer relationship management
- customer service
- significant predictors
- factors influencing
- perceived usefulness
- independent variables
- factors that influence
- network externalities
- social cognitive
- switching costs
- network effects
- positive effects
- learning strategies