Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising.
Sougata ChaudhuriAbraham BagherjeiranJames LiuPublished in: ADKDD@KDD (2017)
Keyphrases
- display advertising
- contextual advertising
- click prediction
- online advertising
- search advertising
- web search
- sponsored search
- behavioral targeting
- advertising campaigns
- user behavior
- click through rate
- ranking algorithm
- camera calibration
- keyword extraction
- keywords
- budget constraints
- web pages
- learning to rank
- user search behavior
- user clicks
- data mining
- search engine