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How gamification drives consumer citizenship behaviour: The role of perceived gamification affordances.
Jiahong Xu
Helen S. Du
Kathy Ning Shen
Depeng Zhang
Published in:
Int. J. Inf. Manag. (2022)
Keyphrases
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user experience
game design
serious games
game mechanics
information systems
collaborative learning
professional development
electronic commerce
user behavior
online markets