Beyond likes and tweets: Consumer engagement behavior and movie box office in social media.
Chong OhYaman RoumaniJoseph K. NwankpaHan-fen HuPublished in: Inf. Manag. (2017)
Keyphrases
- social media
- social behavior
- long tail
- blog posts
- social media data
- social networking
- social networks
- social interaction
- online consumer
- social media sites
- social web
- user generated content
- online shopping
- human behavior
- social media platforms
- user engagement
- social networking sites
- information overload
- big data
- co occurrence
- office environment
- real world events
- text mining