Brand Post Popularity on Social Media: A Systematic Literature Review.
Sebastian RobsonSnehasish BanerjeeAvneet KaurPublished in: IMCOM (2022)
Keyphrases
- literature review
- social media
- social media streams
- brand image
- case study
- social networks
- fuzzy theory
- social media data
- current issues
- big data
- social networking
- user generated content
- information systems development
- online social networks
- public libraries
- higher education institutions
- design science
- online social
- social media sites
- social media platforms
- online social media
- information technology
- social networking sites
- social network analysis