Determinants of On-Line Channel Use for Purchasing Financial Products.

Sridhar N. Ramaswami Troy J. Strader Karen Brett

Published in: Int. J. Electron. Commer. (2000)

Keyphrases

multi channel
purchasing behavior
product information
online shopping
decision making
consumer behavior
stock market
service quality
financial data
online retailers
neural network
social networks
data mining techniques
customer requirements
financial crisis