Using Big Data to Sharpen Design-Based Inference in A/B Tests.

Adam Sales Anthony Botelho Thanaporn Patikorn Neil T. Heffernan

Published in: EDM (2018)

Keyphrases

big data
data processing
cloud computing
case study
data analysis
business intelligence
data intensive
massive data
vast amounts of data
databases
real world
knowledge discovery
management system
data visualization
social computing
analytic tools