Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India.
Sheshadri ChatterjeeArpan Kumar KarPublished in: Int. J. Inf. Manag. (2020)
Keyphrases
- social media
- small and medium enterprises
- social networks
- data mining
- social networking
- social media data
- decision making
- user generated content
- theoretical analysis
- machine learning
- developing countries
- big data
- electronic commerce
- supply chain
- decision makers
- social networking sites
- information diffusion
- long term
- online marketing