The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook.
Mohammad Hamdi Al KhasawnehShafig Al-HaddadMays TahboubShahd T. Al OuriDana A. Al ArabiLeen Abu SumaqaAnmar A. RihaniPublished in: Int. J. Cyber Behav. Psychol. Learn. (2022)
Keyphrases
- social media
- social media platforms
- user generated content
- user generated
- social networking sites
- online social
- social media data
- social networking
- online forums
- web content
- share knowledge
- social web
- social networks
- social media sites
- online communities
- social media content
- sharing websites
- social interaction
- emerging topics
- big data
- online social networks
- blog posts
- metadata
- social context
- social activities
- customer service
- media content
- call center
- user experience
- user engagement
- customer behavior
- social graph
- user activity
- electronic commerce
- maximum likelihood
- digital libraries