The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use.
Abdul R. AshrafNarongsak (Tek) ThongpapanlStavroula SpyropoulouPublished in: Electron. Commer. Res. Appl. (2016)
Keyphrases
- perceived usefulness
- factors affecting
- electronic commerce
- perceived risk
- user satisfaction
- factors that affect
- customer loyalty
- questionnaire survey
- structural equation modeling
- online banking
- business activities
- business models
- attitudes toward
- customer satisfaction
- user acceptance
- customer base
- service quality
- online stores
- internet banking
- customer relationship management
- technology adoption
- computer self efficacy
- technology acceptance model
- positive effects
- learning environment
- service providers
- information quality
- potential customers
- customer data
- marketing strategies
- factors influencing
- university students
- electronic markets
- subjective norm
- e government