Computerized marketing databases: their role now and in the future.

Ross Cameron David Targett

Published in: J. Inf. Technol. (1992)

Keyphrases

databases
long term
database
website
database applications
relational databases
database systems
data mining
decision making
knowledge discovery
customer relationship management
real world
database management systems
computer aided
short and long term
case study
information systems
data model
neural network