Predicting online customer purchase: The integration of customer characteristics and browsing patterns.
Seongbeom KimWoosik ShinHee-Woong KimPublished in: Decis. Support Syst. (2024)
Keyphrases
- online stores
- electronic commerce
- purchase behavior
- potential customers
- marketing strategies
- online retailers
- customer satisfaction
- customer service
- internet shopping
- transactional data
- multimedia
- product information
- data integration
- customer behavior
- customer relationship management
- customer data
- real time
- call center
- steady state
- online learning
- digital libraries
- website
- metadata