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Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge.

Kumju HwangQi Zhang
Published in: Comput. Hum. Behav. (2018)
Keyphrases
  • social media
  • knowledge management
  • social networks
  • knowledge representation
  • knowledge discovery
  • knowledge sharing
  • information extraction
  • electronic commerce
  • knowledge transfer
  • factors affecting