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Research on the Relationship between Online Reviews and Customer Purchase Intention: The Moderating Role of Personality Trait.
Jian Tian
Yaqi Chen
Liwei Wang
Published in:
WHICEB (2014)
Keyphrases
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online reviews
electronic word of mouth
sentiment analysis
online stores
online shopping
sentiment classification
opinion mining
customer satisfaction
purchase intention
electronic commerce
text classification
positive and negative