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The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes.
Jun-Hwa (Jacky) Cheah
Hiram Ting
Tat Huei Cham
Mumtaz Ali Memon
Published in:
Internet Res. (2019)
Keyphrases
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decision making
decision makers
support systems
data mining
supply chain
decision support
neural network
evolutionary algorithm
knowledge management
decision support system
information processing
computational models
multi criteria
decision model
mission planning