A case of managing customer relationship management systems: Empirical insights and lessons learned.
Ming H. HsiehPublished in: Int. J. Inf. Manag. (2009)
Keyphrases
- lessons learned
- customer relationship management
- future directions
- case study
- data mining systems
- data mining
- distributed systems
- participatory design
- decision trees
- data mining applications
- enterprise resource planning
- machine learning
- information retrieval
- decision making
- information technology
- relationship management