Predicting consumer preference for fast-food franchises: a data mining approach.

Yoichi Hayashi Ming-Huei Hsieh Rudy Setiono

Published in: J. Oper. Res. Soc. (2009)

Keyphrases

user preferences
online shopping
website
electronic commerce
information systems
multiple criteria
multi criteria
multi attribute
multi agent
artificial neural networks
expert systems
objective function
artificial intelligence
soft constraints
consumer behavior
personal preferences
ideal solution