Strategic Responses to Digitised Products: a Case Study of an Automotive Firm.
Anna KeilbachStan KaranasiosAlemayehu MollaPublished in: AMCIS (2020)
Keyphrases
- competitive environment
- case study
- competitive market
- absorptive capacity
- market share
- competitive intelligence
- test bed
- competitive advantage
- automotive industry
- service quality
- information technology
- product information
- external information
- pricing strategies
- business strategy
- decision making
- product line
- mass customization
- customer requirements