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Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon?
Qingli Zhao
Zhi-Ping Fan
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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yield management
product line
uncertain demand
product design
long tail
pricing strategies
pricing model
supply chain
mechanism design
production line
dynamic pricing
revenue management
commercial products
optimal pricing
profit maximization