Brand extension of online technology products: Evidence from search engine to virtual communities and online news.
Peijian SongCheng ZhangYunjie Calvin XuLihua HuangPublished in: Decis. Support Syst. (2010)
Keyphrases
- virtual communities
- online news
- purchase intention
- search engine
- news articles
- online communities
- social networks
- social support
- online resources
- web search
- information sharing
- user comments
- trust and reputation systems
- virtual world
- news stories
- keywords
- news media
- data collection
- web pages
- digital libraries
- border security