Building loyalty to online communities through bond and identity-based attachment to sub-groups.

Yla R. Tausczik Laura A. Dabbish Robert E. Kraut

Published in: CSCW (2014)

Keyphrases

online communities
social communities
social networks
content analysis
social media
virtual communities
online learning communities
social influence
social networking
key management
social web
interaction analysis
video content
online social networks
social relationships
community members