Social media and personal attacks: A comparative perspective on co-creation and political advertising in presidential campaigns on YouTube.
Noortje de BoerHannah SütfeldJacob GroshekPublished in: First Monday (2012)
Keyphrases
- social media
- content creation
- social connections
- social networking
- social networks
- social context
- user generated content
- user generated
- personal information
- viewpoint
- social media platforms
- countermeasures
- social media data
- big data
- presidential election
- real world events
- public opinion
- online advertising
- online social networks
- viral marketing
- user comments
- advertising campaigns
- user interaction
- data mining
- social networking sites
- web content
- website
- internet advertising
- news media