Research on the Impact of Online Marketing on the Consumer Purchase Intent of Museum Cultural Creative Products.
Shiqi LyuPublished in: MISNC (2023)
Keyphrases
- marketing strategies
- consumer behavior
- online marketing
- product information
- online stores
- purchase behavior
- purchase decision
- electronic commerce
- online shopping
- support systems
- online shoppers
- online retailers
- life cycle
- website
- search engine marketing
- purchasing behavior
- search behavior
- marketing campaigns
- internet shopping
- long tail
- cross cultural
- learning systems
- decision makers
- case study