Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions.
Chayada ApiraksattayakulSavvas PapagiannidisEleftherios AlamanosPublished in: Int. J. Online Mark. (2017)
Keyphrases
- internet shopping
- online shopping
- purchase intention
- online stores
- factors influencing
- user perceptions
- neural network
- risk management
- decision support system
- social networks
- service quality
- customer satisfaction
- risk analysis
- purchase decision
- online retailers
- purchase behavior
- intention recognition
- positive feedback
- individual differences
- decision process
- website
- decision making