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Supermarket customer segmentation: a case study in a large Brazilian retail chain.
Wellerson V. Oliveira
Daniel S. A. de Araujo
Leonardo C. T. Bezerra
Published in:
CBI (1) (2022)
Keyphrases
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customer segmentation
customer behavior
data mining methods
data mining
clustering analysis
case study
historical data
customer service
association rule mining
behavior patterns
supply chain
transactional data
customer data
information retrieval
association rules
data mining techniques