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Emotional Bidders - An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction.

Min DingJehoshua EliashbergJoel HuberRitesh Saini
Published in: Manag. Sci. (2005)
Keyphrases
  • multi attribute
  • decision making
  • cooperative
  • multi dimensional
  • electronic commerce
  • test bed