Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach.
Elif DoguY. Esra AlbayrakPublished in: Soft Comput. (2018)
Keyphrases
- decision making
- cognitive map
- knowledge management
- operational decisions
- customer relationship management
- strategic and tactical
- decision makers
- commercial banks
- data mining
- decision support
- customer retention
- cognitive maps
- three dimensional
- dynamic environments
- pose estimation
- computer programming
- fuzzy cognitive maps
- linear logic
- image processing