A study of chief marketing officer (CMO) tenure with competitive sorting model.
Eun Hee KoDouglas BowmanSierra ChuggDae Wook KimPublished in: ACM Southeast Regional Conference (2018)
Keyphrases
- study proposes
- probabilistic model
- management system
- objective function
- empirical studies
- computational model
- theoretical framework
- experimental data
- information systems
- long term
- data mining
- simulation model
- data sets
- theoretical foundation
- simulation study
- empirical data
- regression analysis
- parameter estimation
- neural network model
- statistical model
- business processes
- input data
- probability distribution
- prior knowledge
- neural network