Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior.

Eric K. Clemons

Published in: HICSS (2008)

Keyphrases

customer behavior
customer data
customer service
behavior patterns
historical data
database marketing
customer base
log files
transactional data
customer segmentation
consumer behavior
data mining
web logs
knowledge management
domain knowledge
purchase behavior