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An integrated model of social media brand engagement.
Mar Gómez
Carmen Lopez
Arturo Molina
Published in:
Comput. Hum. Behav. (2019)
Keyphrases
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social media
computational model
agent model
formal model
learning algorithm
statistical model
neural network
face recognition
high level
management system
process model
information systems
conceptual model
neural network model
genetic algorithm
network model
database