Exploring the Effects of Consumers' Trust: A Predictive Model for Satisfying Buyers' Expectations Based on Sellers' Behavior in the Marketplace.
Sinan S. AlSheikhKhaled ShaalanFarid MezianePublished in: IEEE Access (2019)
Keyphrases
- electronic marketplaces
- predictive model
- online marketplaces
- online auctions
- reputation mechanisms
- market participants
- electronic commerce
- software agents
- online markets
- prediction model
- historical data
- group buying
- reputation systems
- neural network
- comparison shopping
- classification rules
- electronic markets
- internet auctions
- online consumer
- business models
- decision trees
- security services
- artificial neural networks
- decision making
- transaction costs
- probabilistic model
- feature selection
- seller agents
- genetic algorithm