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IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence.

Piyush Ranjan
Published in: Ind. Manag. Data Syst. (2023)
Keyphrases
  • decision making
  • data mining
  • digital resources
  • information systems
  • electronic commerce
  • business process
  • website
  • long term
  • knowledge management
  • resource allocation
  • digital objects
  • digital technologies