GBDT4CTRVis: visual analytics of gradient boosting decision tree for advertisement click-through rate prediction.
Wenwen GaoShangsong LiuYi ZhouFengjie WangFeng ZhouMin ZhuPublished in: J. Vis. (2024)
Keyphrases
- visual analytics
- gradient boosting
- decision trees
- click through rate
- sponsored search
- visual analysis
- user behavior
- learning analytics
- interactive visualization
- data mining methods
- data analysis
- loss function
- knowledge discovery
- prediction accuracy
- naive bayes
- search advertising
- text classification
- databases
- online advertising
- pairwise
- contextual advertising
- keywords
- information retrieval