The Persuasion Context and Results in Online Opinion Seeking: Effects of Message and Source - The Moderating Role of Network Managers.
Rebeca San José-CabezudoCarmen Camarero IzquierdoJavier Rodríguez PintoPublished in: Cyberpsychology Behav. Soc. Netw. (2013)
Keyphrases
- online learning
- communication channels
- contextual information
- network structure
- campus network
- computer networks
- communication networks
- network model
- theoretical and practical implications
- product reviews
- complex networks
- information technology
- social influence
- information diffusion
- online reviews
- network effects
- network dynamics
- neural network