Semantic tags generation and retrieval for online advertising.
Roberto MirizziAzzurra RagoneTommaso Di NoiaEugenio Di SciascioPublished in: CIKM (2010)
Keyphrases
- semantic tags
- online advertising
- user behavior
- semantically annotated
- semantic information
- keyword search
- semantically rich
- user experience
- display advertising
- behavioral targeting
- query expansion
- advertising campaigns
- search advertising
- information retrieval
- sponsored search
- content based retrieval
- retrieval model
- semantic web
- information retrieval systems