The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions.
Thales Stevan Guedes FurquimClaudimar Pereira Da VeigaCássia Rita Pereira da VeigaWesley Vieira da SilvaPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)