Evaluating Market Entry Strategies for Two-Sided Digital Platforms under Competition: A Simulation Approach.

Michelle D. Haurand Christian Stummer

Published in: ICIS (2019)

Keyphrases

equilibrium strategies
simulation model
decision making
information goods
digital goods
market competition
network effects
digital technologies
digital content
numerical simulations
mathematical model
neural network
nash equilibrium
simulation study
multi agent
multimedia
search engine
data sets