Pricing strategies for O2O business model considering service spillover and power structures.
Limeng ChaiYongrui DuanJiazhen HuoPublished in: Int. Trans. Oper. Res. (2021)
Keyphrases
- business models
- pricing strategies
- life cycle
- electronic commerce
- inventory control
- cloud computing
- case study
- dynamic pricing
- conceptual framework
- electricity markets
- network effects
- customer service
- service quality
- business opportunities
- cloud services
- service providers
- software agents
- electronic markets
- supply chain
- web services
- mobile services
- data warehouse
- optimal solution
- database